SEO / SEM Specialist
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals. (General and keyword specific)
  • Help to create and support marketing content to socialize and use for social media purposes.
  • Develop, manage and execute communication/content strategies via social communities in coordination with client goals
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Research and administer social media tools in support of clients’ social media strategy
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Communication to team and management on project development, timelines, and results
Key Skills & Qualifications:
  • 2-3 years of experience in a similar role (preferably client-side)
  • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools and popular keyword tools
  • Knowledge of HTML/CSS and website administration.
  • Knowledge of PPC campaigns and optimizing data gathered from both organic and paid sources
  • Effective communication, reporting, analytical and Accounting Skills.
  • Bachelor or diploma qualification in any field is preferable.

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