Astoria, a brand-new luxury apartment located in the center of Colombo, the capital city of Sri Lanka. The key motive of the client was to drive property sales of their luxury apartment to the expats living abroad and locals who were looking for luxury apartments in Sri Lanka. Client chose social media as one of the platform to improve brand awareness and generate quality leads.
Colombo, the luxury capital of Sri Lanka, is one of the most expensive real estate markets in Sri Lanka. Every luxury apartment has a presence in Colombo, making it a highly competitive market. With such a niche market, the top of this buying funnel is extremely narrow.
As a result of this reaching out to buyers in this scenario is challenging, and Social media channels plays a very important role in reaching out to people to generate quality leads with an intent to buy RIGHT NOW , increase brand awareness, page engagement and website visits.
Page Likes Increased
Web Traffic Increased
Digital Marketing Progress Period From August 2017 to February 2018.