Ontomatrix

FORNEBU PIZZA


Fornebu Pizza is a Norwegian Pizzeria which has a variety of pizza and barbeque dishes. They are one of the most opted pizzeria in the region for dine in and delivery. Having realized the immense growth and potential of the social media platform, the client had chosen the medium to spread brand awareness and ultimately generate sales. Our custom social media strategy was focused on social media platforms such as Facebook, Instagram, Twitter, Google Plus, LinkedIn.

Company Profile

Fornebu Pizza is a Norwegian Pizzeria which has a variety of pizza and barbeque dishes. They are one of the most opted pizzeria in the region for dine in and delivery.

 

 

 

Problem

The pizza game in any country is saturated with many pizza providers (large international chains, domestic chains, and individual pizza shops). The market is saturated and having a top-of-the-mind recall becomes the key difference to maintain a considerable customer base and sales figure. Like most Pizzeria and restaurants, Fornebu Pizza didn’t have enough time, resources, or social media knowledge to manage on their own. While Facebook was set up, posts were inconsistent, sometimes going weeks without an update. Social updates were not attractive, lacking voice, style, and engagement. Other channels were not set up for the business. Challenge upon us was to increase customer engagement on all social media platforms as brand awareness was the prime objective behind the whole strategy and to push a consistent message through all digital channels.

Solution

  • Our social media team performed a detailed SWOT analysis to understand strengths, identify any weakness and uncover any threats and opportunities for the restaurant locations.
  • In depth social media analysis was conducted to identify our client’s competitors and overcome their strategies. Our team implemented a Social Media strategy to increase reach, page likes and engagement.
  • We designed relevant creative post images that improved Fornebu Pizza’s brand authority in all Social channels for pizza related topics.
  • We analyzed the store visits by day of the weeks and approached the client for Offers in the days where they had law visits.
  • We developed consistent social media content that showcases their authentic food, engages the audience, drives sales, and builds a brand.
  • We implemented more post varieties like GIF animation, 360* posts, carousal posts and quizzes and videos to create more brand awareness among audience.

 
 

Strategies Used

  • A complete digital marketing strategy was compiled for the client.
  • Created a personalized experience for the customers.
  • Created an efficient content marketing strategy.
  • Created a community for the audience.
  • Jazzed up the profile with diverse content strategy.
  • Created profiles on the relevant channels.

Results


40%
Organic traffic increase by 40%


25%
Conversion increased by 25%


. 10+
Improvement in keyword rankings

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