July 2023 - Ontomatrix

Google Research Tools For Digital Marketing

Digital marketing teams make use of various tools and features to create and run successful marketing campaigns that attract the target audience and make a lasting impression. These tools include those provided by Google Research. Predictive search Google predictive search or autocomplete refers to the suggestions

Monochromatic Designs: Idea Of Simplicity

Simplicity is one of the first words that comes to mind when talking about monochromatic designs, but they are far from plain or dull. Monochromatic designs use a single colour and enhance the design using variations of that colour. In order to create impressive and impactful

The Marketing Mix

The marketing mix is a tool used in digital and social media marketing to determine a product’s or brand’s offering. The marketing mix which is also known as the 7 Ps of Marketing, is used by businesses and marketers to determine the offering of a product

The State Of Social Media Marketing In 2020

COMPARISON BETWEEN FACEBOOK AND INSTAGRAM Facebook and Instagram are two popular platforms that social media marketing strategies typically pays more attention to in comparison to other platforms. While there are similarities between the apps and integrated features, the state of social media marketing in 2020

5 Types Of Graphic Design

Graphic design uses elements like colour, imagery, typography, and form to create visual compositions that communicate ideas or solve problems. There are different types of graphic design depending on what the purpose they serve and their use. Visual Identity Brand identity is extremely important to businesses,

12 Important SEO Metrics We Should Track

Search engine optimisation or SEO is a core function of digital marketing services and marketing teams track and use SEO metrics to measure the performance of their website for organic search results. However, as important as it is to track SEO metrics and observe changes that occur month

4 New Features Of Google Maps

Google Maps is an extremely useful tool, for both consumers and businesses. While the tool is equipped with several features, Google recently updated Maps to include four new features for businesses and searchers. These features will improve user experience as well as the experience of businesses

Introduction To Poem Model

Digital marketing strategies are often developed and implemented within a framework known as the POEM model. The POEM model stands for paid, owned and earned media and the framework will help any digital marketing company improve their marketing strategies and achieve goals and targets. With the

5 Types Of Colour Scheme In Logo Design

Colour schemes play a key role in logo design and digital marketing services will carefully consider the brand and business as well as the products and target audience when selecting a colour scheme in logo design. A colour scheme can be described as the combination of

TikTok : The Fastest Growing Social Media Platform

TikTok is one of the fastest growing social media platforms with 800 million monthly users, of which 90 percent of users visit the app more than once a day. The platform’s global footprint in 2020 was triple its size in 2018 and this is a key

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