Instagram is a social media platform that is seeing significant growth and several brands carry out effective digital marketing campaigns on the platform. Instagram is known for its visual content, with features like Stories allowing for increased engagement between users.
While Instagram is a good platform for personal accounts to share content, it is also ideal for brands. Influencer marketing, for instance, is a strategy used by social media marketing company teams on platforms like Instagram.
WHY IS AN INSTAGRAM STRATEGY IMPORTANT?
An Instagram strategy is important for several reasons. Like any other social media platform, Instagram can be used to create brand awareness and an Instagram strategy will help you plan and implement marketing tactics to achieve your targets.
Instagram is a photo and video sharing platform and companies across the globe use visual content to sell their products and services. While this has been taking place through channels like print media, billboards, and television, a social media marketing company would consider Instagram as one of the best platforms for visual content online.
However, the impact of visual content to sell a product or service depends on the planning and strategizing done by the marketing team. This is why an Instagram strategy is important. Platform-specific social media marketing strategies connect sales objectives and communication objectives, which gives the business a distinct advantage from its competitors.
WHAT DOES AN INSTAGRAM STRATEGY LOOK LIKE?
A digital marketing agency preparing an Instagram strategy will look at some key elements to ensure the goals or targets of the marketing campaign are met. There are many things to consider when planning an Instagram strategy but any SEO marketing company team will start by identifying the audience.
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Know Your Audience
Before you can create and publish content, you need to know your audience. There are four main factors to consider here. The first is geographical characteristics and includes region, neighbourhood, and access to the brand.
In terms of demographic characteristics, digital marketing services look at age, gender, family size, occupation, and culture.
Personality, lifestyle, and social class fall under the psychographic characteristics of an audience. Meanwhile, behavioural characteristics include knowledge, attitude, usage time, and loyalty.
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Setting Goals
The next step when creating an Instagram strategy is to set goals. A social media marketing company will stress that this is one of the most important elements of any marketing strategy. When setting goals, you need to focus on the desirable outcomes from your Instagram activity.
Increasing product sales, driving traffic to your website, and increasing customer satisfaction are some of the main goals of any Instagram strategy.
However, setting goals alone does not suffice and a digital marketing agency would argue that the company should also identify evaluation tools to measure the performance and progress of set objectives.
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Creating A Content Strategy
In addition to digital marketing services, an SEO marketing company may also offer graphic design services and creative design services. This is because marketing content incorporates different elements.
Creating a content strategy is essential to achieving your objectives and producing content that converts your followers into customers. A content strategy will also help you get closer to goals like prioritizing the company’s communication efforts by looking at the reasons for creating content and the target audience the content is created for.
A successful content strategy would look for new content creation opportunities constantly.
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Engaging With Your Instagram Community
Activity and engagement are key elements of any social media marketing strategy or campaign as they are crucial to building a positive brand experience and developing meaningful relationships with new and potential customers.
A few things a business can do when engaging with the Instagram community is to respond to comments and questions, promptly respond to messages, give back to the community, recognize loyal customers, and collaborate with other brands. These activities will help any business increase their engagement on Instagram, which is one of the main goals of an Instagram strategy.
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Analyzing and Applying Data to Refine Your Strategy
An Instagram strategy should be improved and adjusted as it is implemented and analyzing data can be of great use in this regard. By monitoring your Instagram account, you can gain insight into what your customers are discussing. This, in turn, will help you meet their needs and boost satisfaction.
Data can also be used to compare set objectives and actual performance.