TikTok : The Fastest Growing Social Media Platform
TikTok is one of the fastest growing social media platforms with 800 million monthly users, of which 90 percent of users visit the app more than once a day. The platform’s global footprint in 2020 was triple its size in 2018 and this is a key
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Using Text On Design
Text is a key element of any design, which is why it is important to pay attention to the way text is used in a designing. By following these simple tips, you can use text on design in an impactful way.Keeping it simple is the best
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Tips To Level Up Typography
Typography is what brings text to life and can be described as the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. This includes font style, appearance, and structure and aims to evoke certain
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13 Types Of Marketing Strategies
When reaching prospective customers, a business will put together a plan that outlines the goals and objectives of a marketing campaign as well as ways of achieving them. This is called a marketing strategy. When creating a marketing strategy, a business will look at brand messages,
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Types Of Designers
Companies require graphic designers for their various projects and they can be categorised depending on the type of work they do. Brand Identity Designer A visual or brand identity designer uses strategy to create the visual elements of a brand. This could be a brand’s logo,
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Social Media Dos And Donts
Social media is used by 3.8 billion people around the globe and We Are Social statistics show that 89 percent use social networking apps. In January 2020, YouTube had two billion users, Facebook had 1.95 billion, Instagram had 928.5 million, and LinkedIn had 663.3 million. These
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SEO Content and it’s Characteristics
Search engine optimisation or SEO is the process of optimising a website so that people can easily find it via a search engine like Google. SEO strategies look at how content, which is any accessible information available on the website, can be made use of in
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Google Data Studio
Many of us find data fascinating, but data alone does not suffice as images play a vital role in the way we consume data. Data visualisation takes a number, transforms it into a story, and communicates it to the audience. This helps the audience comprehend information
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Benefits of Landing Pages
Landing pages are any standalone web page that a customer can land on and they allow you to use a lead-capture form or conversion form to gather information about the visiting customer. If you launch an email campaign promoting your ebook or a pay-per-click ad promoting
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Search Optimisation Tips for Software and SaaS Companies
Digital technologies like software and Software-as-a-Service companies (SaaS) are very much embedded in the digital or online economy. This means that they rely on the internet for their operations. However, there is a single question a software or SaaS company’s success will boil down to. Can
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