5 Best Twitter Marketing Strategies for 2021

Use Humor In Your Tweets

Humour works on most platforms, but Twitter’s character count makes it ideal for witty and funny tweets. Brands are often seen engaging with each other in a light-hearted and humorous manner that gives the brand human qualities that consumers are constantly on the lookout for.

While it may not be as popular as Facebook or Instagram in Sri Lanka, Twitter is a platform used by many and any social media marketing company would see how humor can be used to attract more consumers to a brand. A user is likely to re-visit the Twitter page of a brand that uses humor and share those tweets with their friends and followers. They are more likely to follow an account that adds wit and humor to their timeline.

Keep Up The Creativity And Visuals

Trends are constantly changing on social media and what is popular today can be overdone and boring by tomorrow. This is why creativity is a key component that a content marketing agency prioritizes in their campaigns.

When using a platform like Twitter, brands must consider how they can use the latest trends in the most creative way possible to engage with more users. Personalized yet creative content can go a long way on social media and a creative response can get retweeted hundreds of times just because it is unique.

Creativity is also important when it comes to visuals. Over the years, Twitter has been more accommodating to visuals that accompany the text. It could be an image, gif, or short video, but there are so many ways to use creative visuals to make a tweet or brand’s Twitter account stand out.

Visuals are so effective, in fact, that social media marketing statistics show that users are three times more likely to engage with tweets that have visuals in them.

Keep it Personalized

Social media has allowed companies and brands to appear more human to customers. On Twitter, a brand is likely to see more engagement with users if they personalize their responses so that the user feels personally acknowledged by the brand.

Being heard by a brand can have a significant impact on how a user feels about a particular product or service, which is why social media agency stresses the importance of personalized responses.

In addition to personalized messages boosting engagement, it is also a strategy used by companies to resolve issues quickly. Since customers prefer using social media platforms like Twitter to reach out to brands about any issues with a product or service, personalized customer service through social media accounts will make it easier for brands to respond to and resolve any customer complaints.

Correct Use of Hashtags

The use of hashtags is extremely popular on Twitter and allows users to highlight keywords or phrases and engage with more people talking about the same topic or event. Unlike platforms like Instagram, however, overusing hashtags on Twitter can make the strategy a failure.

Knowing the best hashtags to use, ensuring it is one that gives a clear indication of the topic being spoken about and using the hashtag in a correct manner is key to the effective use of hashtags. Getting this right may take some time, but once a brand knows how to best use a hashtag to reach a wider audience and increase engagement, they are likely to carry out successful social media marketing campaigns on Twitter.

Update Your Profile

One of the key steps of creating a Twitter account is perfecting the Twitter bio. Many people gloss over it and include a basic or vague description of the brand but a Twitter bio is indexed by search engines, making it as important as other aspects of an account, like the follower count and display picture.

A bio is typically a visible first point of contact for potential followers and a brand must ensure their Twitter bio represents the personality of the business while also giving the potential follower a clear idea of what the business and brand is about.

It is also important to update the bio regularly.