Exploring 5 Key Types of Graphic Design

Graphic design uses elements like colour, imagery, typography, and form to create visual compositions that communicate ideas or solve problems. There are different types of graphic design depending on what the purpose they serve and their use.

1. Visual Identity

Brand identity is extremely important to businesses, especially since a brand forms a relationship between the business and its audience. A business can communicate its personality, essence and tone through its brand identity and a digital media agency like Ontomatrix will consider various factors when developing strategy related to an organisation’s brand.

One of the key uses of graphic design is creating a visual identity for a brand, which will act as the face of the brand. This may be done with the use of images, shapes, typography and colour.

Visual branding plays a role in social media marketing campaigns and content and digital marketing services aim at providing designs that ensure consistency across media, platforms and applications.

2. Marketing and Advertising

A digital marketing company like Ontomatrix will develop various strategies in order to reach the brand’s target audience and increase brand awareness. This can be done through advertisements in magazines or promotional material like flyers. Menus, brochures, infographics that accompany content marketing, posters, and email marketing templates are also included in marketing and advertising graphic design.

This kind of graphic design communicates and promotes the brand’s products and services in a visually appealing manner while aligning with the brand identity.

3. Publications

Publications like books, newspapers, magazines and catalogues are typically long-form and communicate with the audience through public distribution. Traditionally, they were in print medium but have recently taken digital forms as well. A digital marketing agency in Sri Lanka may use a combination of graphic design elements like imagery, typography, colours, and shapes to make publications more appealing to consumers.

4. Packaging

Internet marketing services are extremely important when building brand identity. However, when products are presented to a customer or a potential customer, the packaging design is a key component that will be taken into consideration.

While packaging design can be used as a valuable marketing tool to communicate with consumers, the storage, distribution, and sales processes must also be kept in mind when designing packaging for a product.

5. Motion Graphic Design

The fifth type of graphic design that a digital marketing agency like Ontomatrix will look at is motion graphic design. This includes animation, audio, typography, video, imagery, and other effects. This type of content is used in social media marketing as well as television and film. The uses of motion graphic design have increased with the popularity of video content on digital channels and platforms.