6 Quick Ways to Boost Your Social Media Traffic

Have you been struggling to direct traffic to your website from your social media accounts? You may have tried sharing your blog content more often or using as many hashtags as you can, but you may find that your social media marketing strategies aren’t producing the expected results.

There are many reasons for this and identifying what you are doing wrong or what you can improve on will help you boost your social media traffic. Whether you are using the wrong platforms or apps or sharing content at the wrong time, these are six ways to immediately boost your social media traffic.

Make It Easy to Share Content

You may publish extremely interesting blog articles but they won’t gain much reach on social media if readers can’t easily share the content. Easy-to-locate social media buttons and plugins that are visible and easy to click on will definitely boost your social media traffic.

It is also important to make sure these features are available on mobile versions of the website as well. With over 3.2 billion mobile social media users (according to smartinsights.com), websites that aren’t mobile-friendly will lose a lot of traffic.

Search Engine Optimization

An important and effective social media marketing tool, search engine optimization or SEO can boost your social media traffic and improve your online visibility. SEO can also connect you with your target audience, increase sales, and strengthen the authority or reputation of your brand.

Know When to Post

If your social media traffic is low, the reason could be the time you post content. If your target audience shows high social media usage during the night but you publish and share content during the early hours of the day, your content will reach a very small portion of your audience.

You can use a social media calendar to keep track of the best days and times to share content on various apps and schedule posts so that they get published during peak usage hours. If you want to increase social media traffic, it is also important to have an understanding of what and how much to share on a particular app. For instance, you wouldn’t post on Facebook as often as you would on Twitter.

Use Visuals

When we talk about content, we often think about text posts. However, text posts alone won’t attract people, especially on social media. If you scroll down various social media apps, you will see how visual content like images and infographics stand out among text-heavy posts.

Depending on the type of content, you can use bright colors and eye-catching designs and layouts to generate more social media traffic. You can also invest in professional photography and visual storytelling, especially for platforms like YouTube and Instagram.

Engage with Your Audience

Calling a customer service hotline takes hours and customers are often directed from one desk to another before receiving a solution to their problem or question. Social media, however, has changed this as customers can easily contact a company on social media apps like Facebook and WhatsApp.

The downside to this is that businesses can no longer take a long time to respond to customers. Facebook displays information about responsiveness on the business profile itself and taking a long time to respond reflects badly on the company.

If a business wants to boost their social media traffic, they will want to engage with their audience and do so in a friendly but respectful manner. A single badly-worded tweet can be retweeted among thousands and have a negative impact on the company.

Don’t Ignore Your Competitors

Knowing how your competition is faring in the industry will give you an advantage. Look at how similar businesses are maintaining their social media channels and how your content and strategies differ from theirs.

How often do they reply to comments? What kind of content do they publish? What posts have the most number of reactions? Looking at your competitors’ social media channels will help you understand what you can do to boost your social media traffic.

There are thus many ways in which you can boost your social media traffic and these often-simple tactics will have huge benefits to your business.