Marketing strategies have developed and evolved over the years and digital marketing services give a lot of prominence to social media platforms, strategies, and technologies, and tools like chatbots. These contemporary communication methods are effective but they should not distract teams from one of the oldest and yet most effective channels for messages: Email.
Email is still considered to be one of the most trusted communication channels and a digital marketing agency would use it to promote products and services, advocate brands, and communicate with the target market.
If you have dismissed email marketing as an outdated strategy, it is time to focus on your email marketing campaigns and strategies.
WHAT IS EMAIL MARKETING?
The act of sending a commercial message using email is known as email marketing. These messages are typically sent to a group of people. Some of the most commonly used mail providers are Gmail, Yahoo Mail, ProtonMail, Zoho Mail, and Outlook.
The use of email in marketing has evolved rapidly alongside the technological growth seen in the 21st century and any social media marketing company would find creative and innovative ways of using email to reach target audiences.
This can be done by informing customers of any new offerings or how existing products can be used in a more efficient manner. Email can also be used to request feedback on products and services, which can be used to improve business operations and increase customer satisfaction.
WHAT DID EMAIL MARKETING LOOK LIKE IN 2020?
It is easy to say that email marketing is a strategy that is still relevant, even given the rise of social media and influencer marketing. However, the data cannot lie and this is what email marketing looked in 2020.
It has been found that promotional emails are the most common email type marketers are investing in, with 35% of marketers choosing to send three to five emails per week to their customers. In addition to this, roughly 80% of marketers have reported an increase in email engagement over the past 12 months.Statistics show that message personalization was the number one tactic used by email marketers to improve performance while mobile-friendly email was the second most-used tactic.
A growth can also be seen in the number of email users globally, with 3.71 billion users in 2017, 3.82 users in 2018, 3.93 billion users in 2019, and 4.09 users a year later. It has been predicted that the number of global email users will grow to 4.48 billion in 2024, which is why digital marketing agency teams focus heavily on email marketing.
THE IMPORTANCE OF EMAIL MARKETING
The growth in email users is not the sole reason an SEO marketing company would focus on the use of email as a communication channel. One of the main reasons email marketing is among the top digital marketing strategies today is because it is cost-effective. Email platforms like Gmail and Outlook are free to use. Any product that comes at a cost is still priced at an affordable rate, making email an accessible channel.
Email marketing is highly profitable, which is why an SEO marketing company should consider it. It has been found that email generates $38 for every $1 spent. This 3,800 ROI makes email one of the most effective options currently available.
It is also easy to implement email marketing campaigns. There are several email automation tools available today and these enable teams handling creative design services to run email campaigns 24/7 with no direct involvement. All they have to worry about is the initial setup, following which tools and software can be used to ensure the campaign runs by itself without any hiccups.
Brands can reach an already engaged audience with email marketing and it is one of the only channels that consumers ask to receive. This means that higher conversion rates can be achieved as the business will be only targeting those who have already shown interest in the brand.
Another reason that a digital marketing agency would use email marketing is that it can be used to deliver targeted messages. This is due to the fact that email marketers only send emails to subscribers who meet certain criteria.
Having recognized the importance of email marketing in 2021, businesses will see that marketing strategies by any reputable social media marketing company would make use of email as a communication channel. Email marketing can incorporate various digital marketing aspects, like SEO and graphic design services, in order to reach the target audience.