Landing Page Hacks to Improve Your CTR

Landing pages are used in marketing campaigns to increase conversion rates and reduce the cost of lead or sale acquisition. It can be described as a standalone webpage that is created specifically for a marketing campaign. A landing page has a singular goal: Call to action or CTA.

A digital marketing agency may include links in email marketing content or social media advertisements. When a visitor clicks on such a link, they are directed to a landing page. There are two main types of landing pages.

One is a lead generation landing page, which a digital marketing agency would create to collect data on leads, for instance, their names and email addresses.

The second type of landing page is a click-through landing page. This is mainly used for software-as-a-service products and takes the visitor to a sales or subscription page.

Digital marketing services use different tactics to create effective landing pages and drive traffic to them. These are some landing page hacks for a better click-through rate (CTR) for any marketer can use

Engage The Visitor

A social media marketing company will always look for ways to create engagement with leads or customers and this applies to landing pages as well. One of the best ways to do this is with the use of quizzes, which are interactive and encourage visitor engagement.

Instead of asking visitors to enter details like gender, a landing page can ask a visitor to choose from options like “I am a man” and “I am a woman.” A financial institution, for instance, can include a slider on which visitors can select how much they would like to borrow in the form of a loan.

This gives visitors an opportunity to engage with the brand and can make landing pages more effective.

Referring to the hack of quizzing visitors, digital marketer Neil Patel said, “This simple thing versus just asking people to put in their information and collect the lead, increased my conversions by 108%.” This points to just how effective this relatively simple feature is.

After engaging features like quizzes and sliders, a landing page can request relevant lead information. Patel said he saw a 52.11% increase in sign-ups because most visitors would not mind signing up or submitting their information since they have already spent time engaging with the brand.
Use Geo-location Data on The Landing Page

Geo-location targeting makes marketing content seems specifically created for the lead or customer and is a great way to personalize content. A digital marketing agency can apply this to landing pages as well and use geo-location data to make visitors feel like the product or service meets their specific needs.

One of the best examples of this practice is in travel, where an online travel agent may automatically include your location in the flight or travel options they show you on a landing page. If, for instance, a visitor lives in London, a landing page may show flights out of Heathrow Airport.
Add A Checkout Bum

A checkout bump does not decrease conversions as the visitor has already shown interest in the product or service. A checkout bump can instead increase upsell rates, which are considered easier to get than new sales.

If a visitor is reading about a cosmetic product, for instance, a 50% discount on the product can be offered when the visitor is attempting to leave the page. This would increase the visitor’s interest in the product and the likelihood of a purchase.

According to Patel, a 15% increase in revenue can be seen as a result of this landing page hack. Attractive offers at checkout typically have positive results and a few factors to consider are speed and automation, discounts of 50% or more, and checkout bumps that can be easily explained in a few sentences.

Copy Tweaks Have The Biggest Impact on Conversions

Regardless of how engaging or informative your content is, a visitor will first read the headline. This is why even a minor tweak to a headline can have a significant impact on conversions. An SEO marketing company will hire excellent writers and there is no doubt the content they create will attract the attention of the target audience but extra focus needs to be drawn to headlines.

There are several factors to consider when writing a headline. Numbers and negative words increase the click-through rate. Headlines should ideally be six words and under 65 characters. Content writers are also discouraged from using words that have multiple meanings.