Integrating SEO with Web Development for Better Results

Websites consist of several key elements and components that contribute to the overall impact and effectiveness of the website. Design is one such component and the way a website is displayed on the internet is extremely important.

Web design typically refers to the user experience of website development and focused on desktop browsers for a long time. However, with the increasing use of mobile devices, web design now also considers mobile and tablet browsers and how to ensure the design of a website suits these devices.

There are several reasons why companies and brands invest heavily in SEO web design services. For starters, the design of a website sets the first impression and a good first impression will have a lasting impact. A website’s design can also set an impression for customer service.

In addition to this, a well-designed website can build trust with the audience and is a great tool to build consistency. Web design also aids a company’s search engine optimization or SEO strategy.

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1. What is SEO?

An SEO Marketing Company will use different strategies to attract visitors or leads to a brand’s website. Search engine optimization or SEO is a strategy used in digital marketing and is described as the practice of optimizing a website or webpage to increase the quantity and quality of traffic from a search engine’s organic results.

There are three main types or stages of SEO and a digital marketing agency will base their strategies on the different types of SEO in order to achieve the desired results.

One type of SEO is technical SEO, which ensures that the search engine can crawl and index the website without any issues. Onsite SEO looks at the rules that can be applied to a website and content to make it search engine friendly. Offsite SEO, the third type of SEO, looks at ways to promote a website or blog so it can rank higher on search results.

2. Web Designing in SEO

   Onsite or on-page SEO is the stage of SEO where page and content optimization takes place. As such, it where SEO and web development work closely to reach a wider audience and increase traffic.

   During the stage of onsite SEO, website optimization services look at website structure, SEO keywords, title optimizations, and headings. Other components of web design that are relevant during this stage of SEO include internal links, image SEO, and structured data mark-up.

   These components and techniques are used in SEO marketing in Sri Lanka to send the right signals to search engines.

3. Collaboration

   There are several elements in SEO web development services where a collaboration between SEO and web design can be seen. Brands that enhance search engine optimization in these aspects of web design are likely to see an increase in website traffic compared to brands that do not opt for the services of a content marketing agency.

   One of the first elements to consider is mobile friendliness. In 2015, Google made mobile-friendliness a ranking factor. In 2017, Google introduced mobile-first indexing. Years later, certain brands still fail to ensure their websites are mobile-friendly.

   Web design should also be easy to read. This may seem like a given but designs that incorporate various elements and try to include as much text and visuals as possible on a page end up being extremely hard to read. Visitors who enter a company’s website to learn more about a product are likely to leave if they cannot easily find the information they are looking for.

   A few things to avoid are blocks of content in strange places and hyperlinks that do not serve a clear purpose.

   In addition to this, website speed is also important. While users look for websites that load quickly, Google’s ability to crawl a website also depends on the speed of the website. Low speeds will result in Google crawling and indexing fewer pages. This will have a significant negative impact on the website ranking.

   If a company wants search engines to be smarter about how they crawl the company’s website, they should consider crucial elements like sitemaps. A sitemap will act as a guide to all the pages and content on the website and tell search engines what pages are most important on the website.

   The final factor to consider is trust. It may be difficult to measure how much users trust a website but this element plays a key role in the website’s ranking.