The Power of Storytelling in Content Writing

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There are many ways of utilising digital platforms for marketing purposes and content writing is one of them. Products can be easily promoted online with the use of content that will attract the target audience to a particular website. With this type of digital marketing, it is not merely a product that is being sold.

Content marketing is about creating a story that sells in the form of a long post supported by images and other visual elements. The impact that such content can have on the consumer is significant. In social media marketing, it is believed that the implementation of consumer-based storytelling can result in an increase of 32 percent in purchasing consideration.

So what makes content marketing a powerful marketing tool? It can be said that this type of website optimisation services has psychological superpowers, targeting four key elements.

Emotions are the first element. Readers tend to form personal connections with the stories they read and content writing is no different. A content writer attached to Ontomatrix or any other digital marketing agency in Sri Lanka will thus attempt to create deep emotional attachments between the content they write and the target audience.

Actions are the second element as they have a substantial influence on our behaviour and prompts or calls for action are a key component of social media marketing. The consumer’s perceived value of a product can also be influenced by these stories created in content marketing and can also form a deep connection with the consumer’s memory.

Having to consider these elements when telling a story in order to promote a product is not as simple as stringing together a few words. There are various targets or objectives that need to be met and one of the best ways a content writer can create the right kind of content is by asking four key questions.

When creating content, the writer must ask themselves what they want the audience to feel, whether it is inspired, happy, motivated or nostalgic. The tone and contents of the story depend on the answer to this question.

The writer must then define a specific objective by asking themselves what the objective of the story is. The writer must also consider the customer’s pain point and question if they are defining a problem, conflict or issue.

The final question to ask is if a call-to-action is being given. This will guide the audience toward their next action after viewing the content.

By asking these questions throughout the content writing process, the writer can ensure that their content meets the objectives or targets of the content marketing campaign while also creating a connection between the brand and the consumer.

Storytelling: An Absolute Necessity For Marketing

Content writing is a type of digital marketing that sells a story instead of merely selling a product. It is used widely in social media marketing and any digital marketing agency would recognise the importance of content marketing.

While other services and tools, for instance graphic design services, can be incorporated with content writing to increase the impact it has on the audience, these are the primary reasons why storytelling is an absolute necessity for marketing.

Stories add a personal touch to any kind of content and makes the reader feel like they can relate to the writer. An article may include all the facts and data it should but may not be of any interest to the reader if it lacks that essential human element to it. This human element extends to the product and brand as well.

Trust in the brand is also created easily through storytelling. Consumers are aware of advertisements and often consume them with a grain of salt. Storytelling content writing does not have that ‘in your face’ quality advertisements tend to have, making it easier for the consumer to trust the brand.

A digital media agency in Sri Lanka may also use content writing as a tool to encourage or increase engagement between the brand and customers. This is especially important in a fragmented media environment.

When creating content for a brand or business, the writer may struggle to bind the content or bring all the different elements that need to be included together. Storytelling is one of the best ways to do this, making it an absolute necessity for marketing.

Finally, stories act as a great way to share the brand vision in a pleasant and appealing manner without coming across as forceful or authoritative.