TikTok: The Fastest Growing Social Media Platform Explained

TikTok is one of the fastest growing social media platforms with 800 million monthly users, of which 90 percent of users visit the app more than once a day. The platform’s global footprint in 2020 was triple its size in 2018 and this is a key indicator of TikTok’s sharp growth during a short period.

According to data shared by the app, 88 percent of users say they discover new content that they enjoy while using the app. It is perhaps this large quantity of content that is easy to access that makes the app so popular to users.

The average engagement rate on TikTok is 29 percent. While 41 percent of users are between the ages 16 and 24 years, a 5.5 percent increase in U.S. adult users was seen between October 2017 and March 2019.

TikTok may have a lot to offer users and creators, but the social media platform also presents a powerful opportunity for businesses to engage with a large global base of invested consumers.

TikTok for Business

Given the popularity of the app, it comes as no surprise that digital marketing services soon recognised its potential. TikTok too, understood the role it could play in social media marketing and encouraged businesses to unleash their brand’s creativity.

TikTok for Business can be used by various organisations and small and mid-sized businesses may find the platform a great way to reach a wider audience. TikTok for Business gives organisation’s the opportunity to activate interactivity, create campaigns, target specific audiences, and track performance, all in one place.

While TikTok makes it easy for businesses to be relevant and grow their brand, a digital marketing agency in Sri Lanka like Ontomatrix will have the necessary insight and tools to make the most of the platform to benefit the company and the brand.

The ways in which a digital marketing company may use TikTok for the growth of a brand include content marketing strategies like infeed native content, which is similar to Instagram or Snapchat story ads, hashtag takeovers, where a hashtag can be created for increased engagement, brand takeovers, where a brand can take over the app for a day, and branded lenses, which are similar to filters on apps like Instagram.

Benefits

Internet marketing services by a digital marketing agency like Ontomatrix will include platforms like TikTok because of the many benefits the app has for businesses. Due to its sharp growth over the past few months, businesses can target a massive audience base on the platform. The unique delivery algorithms used in the app also allow for greater user engagement.

There is also the early advantage of TikTok ads, which are still relatively new, and maximum ROI.