SEO web design is a digital marketing strategy that is often ignored by businesses because of the assumption that it won’t have a huge impact on business success. However, SEO is an excellent strategy to increase traffic to a website which in turn can be converted into sales and thus profit. There are a number of reasons SEO web design is important for business success and these are ten of them.
Organic Search Traffic
What’s more important than attracting a large number of visitors to your website is that your website traffic is organic. SEO is one of the best ways to attract organic traffic to a website and benefits a business as the visitors can be easily turned into customers.
Valuable Visitors
The above-mentioned organic traffic can be considered valuable visitors. Investing in SEO will increase search engine visibility, thus attracting more users to a website. If, for instance, an online taxi hailing website has prioritized SEO and appears at the top of a search engine query for “best taxi hailing apps”, the traffic the website gets will increase. However, a user will only browse the site or book a taxi if the company has also invested in website design.
A Reason to Stay
We are constantly visiting websites but leave within seconds if it takes too long to load or isn’t device-friendly. SEO web design not only looks at how to make the site more visible on a search engine but also how to get users to stay on the website once they are directed to it.
A simple website design that is easy to navigate will give visitors a reason to stay and, if they find what they are looking for, make a purchase, thus contributing to the success of a business.
Conversion Rate Optimization
There are many factors that help increase sales in a business, including creating a loyal customer base and understanding what the customer wants. Thus, when a visitor is directed to your website, you don’t only want them to make a purchase.
You may also want a visitor to subscribe to your newsletter or take a survey. You may want them to click a link on your website or watch a promotional video. These fall under micro-conversions and conversion rate optimization (CRO), both benefits of SEO web design.
Customer Experience
When a website runs smoothly, loads quickly, and is easy to navigate, customer experience improves. This will make people recommend the website to other people, leave good reviews, talk about it on social media, and return to the website. This is why it is important that businesses take measures to improve customer experience online and SEO web design is one of the best ways to do this.
Online Reputation
Investing in SEO web design will help a business maintain a good online reputation without having to make a special effort towards it. With improved customer experiences come positive reviews which in turn give the business a good reputation, thus attracting more customers.
Effectiveness of Ads
Companies invest heavily in advertising strategies like email marketing and social media ads. The main goal of these advertisements is to let people know about a brand or business, which many people do by visiting the business website. A company that invests in advertising but ignores SEO web design mayn’t benefit from the advertising strategies practiced as potential customers will be put off by the company website.
In this sense, SEO web design increases the effectiveness of ads, thus contributing to business success.
Budget-Friendly
Any business will have a budget for digital marketing, which is used on various marketing strategies and tools. SEO web design, with its many benefits, makes the most of the marketing budget allocated to it.
Long-Term Investment
While SEO web design is extremely budget-friendly, it is also worth the investment as it has many long-term benefits. SEO web design isn’t a strategy that produces quick and short-term results but instead contributes to the sales and success of a business over the course of a long period.
Purchasing Preferences
SEO website design looks at both the desktop and mobile versions of a website to improve user-friendliness across devices. This takes into account various purchasing preferences online. For instance, if a website isn’t mobile-friendly, visitors won’t waste time moving to a laptop and will instead move on to a different site.
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