Marketing Analytics & Reporting You Can Actually Use

If you can't measure it, you can't improve it. We set up accurate tracking across your website and campaigns, then turn the data into clear reports and dashboards that show exactly where your growth comes from.

Our Analytics Services

Google Analytics 4 Setup & Audit. Correct GA4 configuration, events, conversions and data retention, or a fix-up of an existing setup. Google Tag Manager. Clean, documented tag setup for analytics, ad pixels and custom events. Conversion Tracking. Form submissions, calls, bookings, purchases and key clicks tracked accurately across Google Ads, Meta and GA4. Google Search Console. Setup, verification and monitoring of search performance, indexing and errors. Looker Studio Dashboards. Live dashboards combining GA4, Search Console, Google Ads and social data in one view. Monthly Performance Reporting. Plain-English reports on traffic, leads, sales and channel performance, with recommendations. eCommerce Tracking. Full purchase funnel tracking for Shopify and WooCommerce stores.

Our Analytics Process

Audit. Check current tracking for gaps, duplicates and errors. Plan. Define the KPIs and conversions that matter to your business. Implement. Configure GA4, GTM, pixels and Search Console. Visualise. Build dashboards and report templates. Review. Monthly reports and calls to turn insight into action.

Why Choose Ontomatrix for Analytics?

Developers who implement tracking. We don't just advise; we set it up in your site's code. Connected to every channel. Our SEO, PPC and social teams use the same data to make decisions. Reports written for humans. Clear summaries and next steps, not raw exports. Privacy-aware setup. Cookie consent and GDPR-friendly configuration for UK and EU audiences.

FAQs

Why is my GA4 data wrong or missing? Common causes are duplicate tags, missing consent mode, unconfigured conversions or broken event tracking. A tracking audit identifies and fixes these. What is the difference between GA4 and Search Console? GA4 tracks what visitors do on your site. Search Console shows how your site performs in Google search before people click. What should a monthly marketing report include? Traffic by channel, conversions, cost per lead or sale, top pages, search performance and clear recommendations for next month. Can you build a dashboard for my business? Yes. We build Looker Studio dashboards that update automatically and combine all your marketing data in one place. How much does GA4 setup cost? GA4 setup and audits are scoped as a one-off project. Ongoing reporting is available monthly. We'll quote after a free tracking audit.