An individual can use different platforms and strategies to market themselves, their career or their business online. This is known as a personal branding and LinkedIn, a professional network launched in 2003, can be a great platform for this.
With LinkedIn, an individual can add credibility to their professional background. The platform also makes networking easier and many people use it to improve their employment opportunities. LinkedIn is also used to increase industrial awareness locally as well as globally.
In addition to continuous networking, an individual can also promote their personal brand by providing content value, helping others build their LinkedIn presence, embracing vulnerability, and showcasing their qualifications.
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Providing Content Value
There are several ways to boost a personal brand by providing content value and a digital marketing agency in Sri Lanka can develop effective strategies specifically for platforms like LinkedIn. This strategy is of great use to consultants, entrepreneurs, self-employed persons, and public speakers.
Whether it is through a content marketing agency or personal efforts, an individual’s personal brand can be boosted by providing learning and networking opportunities. This will increase the value provided to one’s network or circle.
Live webinars, blogs, consultations, and eBooks get methods of getting content or information across and graphic design services can help boost a personal brand on LinkedIn with the use of infographics and other visual aids.
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Help Others Build Their Linkedin Presence
On a platform like LinkedIn, helping other users build their online presence can be an effective way of boosting one’s own personal brand. This especially applies to accounts with a large network with a considerable number of LinkedIn connections.
Helping other accounts build their presence can be done in different ways. They can be given recommendations or feedback or skill the individual has can be endorsed. An endorsed skill can be added to the user’s profile, making it easier for the user to make more connections.
Not only will this give an individual a reputation of being an endorser, but it will also help them extend their reach to other people’s networks.
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Show empathy and embrace vulnerability
LinkedIn may be a professional network that sets itself apart from social media platforms like Facebook and Instagram. Despite this, LinkedIn is no longer only about creating connections between employers and employees as well as industry professionals based on skills, experience, and interests.
Today, LinkedIn also acts as a great platform where professionals can share personal insights and empathetic updates to add human qualities to their personal brand and LinkedIn account. By being vulnerable on LinkedIn, an individual can be themselves on the platform.
Embracing one’s vulnerabilities on a platform like this will give recruiters a better idea of a candidate’s response to certain situations and personality traits.
This tactic can help individuals gain huge traction on LinkedIn and it is best suited for associates, students, and lower-level managers to improve their reputation.
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Use Linkedin To Showcase Your Qualifications
LinkedIn is a platform that has close to 740 million members from 200 countries and regions around the globe. There are over 55 million companies listed on LinkedIn and the platform aims to create economic opportunities for every member of the global workforce.
According to LinkedIn, three people are hired every minute via the platform and there are 36,000 skills listed on LinkedIn. This makes it the best place for an individual to showcase their various qualifications, skills, and experience.
One of the best ways of doing this is by taking skill tests. In 2019, LinkedIn announced the launch of a new tool that would help users validate the skills they have. LinkedIn Skill Assessments adopts a rigorous content creation and review process to evaluate the skill level of users.
Once a user has completed an assessment, a badge will be displayed on their profile in LinkedIn Recruiter and LinkedIn Jobs. This will enable recruiters to quickly identify and verify skill proficiency.
The skill assessments available to a user can be found in the skill section of the user’s profile. If a user takes a test and is placed in the 70th percentile or above, they are considered to have passed the test. They can then add a verified skill badge to their profile.
If they do not pass, they will have control over the visibility of the results and can take the test again.
In addition to this, personal branding can also be boosted by showcasing professional milestones and qualifications that will receive valid recognition.